Webinar · Panama real estate market
State of Digital Real Estate Panama 2026:
findings and recommendations
We present the results of the study that evaluated the digital presence of 98 active real estate developers in Panama: 10 criteria, over 5,000 pages analyzed. Half the session is data-backed findings and half is practical recommendations from the field.
Upcoming webinar
29 OCT
Thursday · 2026
Date
Thursday, October 29, 2026
Time
4:00 to 5:00 pm Panama time (GMT-5)
Platform
Google Meet: join from your browser, no account needed
Cost
Complimentary, no attendance limit
Key figures from the study
98
developers evaluated
53.07
average digital maturity out of 100
19
companies in the Leader band
31%
with CRM detected (30 of 98)
29.2
commercial maturity: the lowest criterion
77.7
website quality: the highest criterion
Verified dataSource: InmoBenchmark, 2026 audit
Agenda · 60 minutes
20 min
Data
Findings: where the market stands and who leads each segment (Martijn)
20 min
Field
Recommendations: what to do with the findings, real cases (Elsie)
10 min
Method
Context and method: how we evaluated 98 developers (Martijn)
10 min
Close
Q&A and next steps: diagnostic calls (all)
What you take away
- Executive summary of the study with your segment's position.
- A complimentary 45-minute diagnostic call about your own digital presence.
- Practical recommendations to capture demand ahead of trade-show season.
Why this topic, and why now
Law 546 (August 31, 2026): waives the ITBI tax on the first B/.120,000 of a new home's first sale. There is active demand and new buyers in the market.
Expo CAPAC 2026: over 9,000 attendees and 300+ projects from B/.50,000. Buyers are searching, but many developers are not capturing them well.
Industry calendar: Expo Inmobiliaria ACOBIR 2027 (Jan 28-31, Atlapa). This session positions attendees before the next trade-show season.
Hosts
Elsie Muñoz
Fractional CMO · SEO & GEO for technical B2B, tourism & hospitality | Speaker (Smartregy). Presents recommendations and cases from the field.
Ana Paula Carranza
CRM · Inbound Marketing · Automation | HubSpot Consultant (WX Partners). Session production and moderation.
Martijn van Dooren
CEO of WX Partners and Founder of InmoBenchmark. Presents the study method and findings.
Registration
Frequently asked questions
How much does the webinar cost?
It is complimentary and there is no attendance limit. Just register to receive the Google Meet link and the recording.
Do I need a Google account to join?
No. You join from your browser with the link you receive upon registering, with no account and nothing to install.
Is there a recording if I cannot attend live?
Yes. The recording and the executive summary are sent to everyone registered, even if you do not attend live.
Who should attend?
Owners and directors of developers, sales and marketing managers, and teams that depend on portals or WhatsApp to capture inquiries.