InmoBenchmark — Panama Real Estate Digital Benchmark 2026
Independent digital maturity evaluation of 93 real estate developers in Panama. 10 weighted criteria, 5,000+ pages analyzed, 1,500+ portal searches.
Key Findings
- Market average score: 50.83/100
- Only 10% of developers use CRM
- 30% have minimal commercial maturity
- 10% offer virtual tours
- 41% use WordPress — technical foundation is solved
Segments
- Luxury (LUX): 24 developers, avg 55.4
- Upper (UPR): 37 developers, avg 47.67
- Middle (MID): 6 developers, avg 51.19
- Low (LOW): 22 developers, avg 51.03
- Commercial (COM): 4 developers, avg 50.88
Band Definitions
- Leader (65–100): Strong digital presence
- Pacesetter (50–64): Solid foundation with improvement opportunities
- Contender (35–49): Limited digital presence
- Foundational (0–34): Minimal digital presence
This site requires JavaScript for full functionality. Please enable JavaScript to view interactive charts, filters, and personalized reports.
Contact: contacto@inmobenchmark.com