InmoBenchmark | Panama Real Estate Digital Benchmark 2026
Independent digital maturity evaluation of 98 real estate developers in Panama. 10 weighted criteria, 5,000+ pages analyzed, 1,500+ portal searches.
Key Findings
- Market average score: 53.07/100
- Only 31% of developers use CRM
- 36% have minimal commercial maturity
- 16% offer virtual tours
- 44% use WordPress: technical foundation is solved
Segments
- Luxury (LUX): 24 developers, avg 58.02
- Upper (UPR): 37 developers, avg 50.89
- Middle (MID): 9 developers, avg 52.12
- Low (LOW): 24 developers, avg 51.35
- Commercial (COM): 4 developers, avg 55.93
Band Definitions
- Leader (65-100): Strong digital presence
- Pacesetter (50-64): Solid foundation with improvement opportunities
- Contender (35-49): Limited digital presence
- Foundational (0-34): Minimal digital presence
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